Kovendo

According to multiple industry reports, brands earn an average of $5.20 for every $1 spent on influencer campaigns, with micro-level creators delivering the highest engagement rates. Launching a product in today’s digital-first economy is no longer about who has the biggest advertising budget. It’s about who builds the most trust, relevance, and community-driven conversations. This is where Micro influencer Marketing  has become one of the most powerful growth levers for startups, D2C brands, and even established companies launching new products. Unlike celebrity endorsements, micro influencers feel real. Their audiences trust them, engage with them, and often act on their recommendations. For business owners and digital marketing experts, this makes micro influencers a strategic asset for predictable, scalable growth.   Understanding Influencer Types and Where Micro Influencers Fit Before diving deeper into Micro influencer Marketing, it’s important to understand ho...

According to a survey, over 60% of teens report feeling worse about their appearance after using social media. This alarming statistic highlights the growing impact of the digital world on mental health and self-perception. One of the most concerning consequences is the rise of body dysmorphia, a mental health condition that has become increasingly prevalent in the age of social media. What is Body Dysmorphia? Body dysmorphia, also referred to in clinical terms as body disorder dysmorphic, is a condition where a person becomes excessively preoccupied with perceived flaws or defects in their appearance. These flaws are often minor or completely imagined. People with body dysmorphia may spend hours checking mirrors, comparing themselves to others, or seeking reassurance from others, which can severely affect their emotional well-being and daily life. Example of Body Dysmorphia Consider Sarah, a 17-year-old high school student. She spends hours scrolling through Instagram, followi...

According to Google internal data, demand-focused campaigns can drive up to 20 percent higher consideration lift compared to traditional awareness formats when powered by AI-driven audiences and creatives. What Is Google Demand Gen? Google Demand Gen is Google’s next-generation demand creation solution designed to help brands inspire, engage, and convert users across visually rich placements like YouTube, Discover, and Gmail. It focuses on generating interest before users actively search, bridging the gap between awareness and performance. A Simple Example of Google Demand Gen Imagine a SaaS brand launching a new productivity tool. Instead of waiting for users to search for “best project management software,” the brand uses engaging video and image ads to appear in YouTube Shorts and Discover feeds, sparking interest and guiding users toward a free trial page. This proactive approach makes Google Demand Gen especially powerful for brands aiming to scale demand, not just capt...

According to a recent survey, 72 percent of social media users report feeling judged or self conscious after posting content online. This statistic shows how widespread the spotlight effect has become in the digital age. In this blog we will explore what the spotlight effect is, how it began, its relevance today, real life examples, psychological research, and practical steps to build online confidence and grow your personality with resilience. What Is the Spotlight Effect? The spotlight effect is a psychological phenomenon in which people overestimate how much others notice their actions, appearance, and mistakes. Originally discovered through social psychology experiments in the late 20th century, the spotlight effect highlights a basic human tendency to assume that others are paying more attention to us than they really are. In the first experiments on the topic, participants wore a strange t-shirt and were then asked to estimate how many others would notice it. Results showed...

Research in social psychology suggests that nearly 70 percent of people overestimate how much others notice their appearance or mistakes, a cognitive bias known as the spotlight effect. The way we see ourselves often shapes how we believe others see us. Long before social media, likes, filters, and video calls existed, psychologists were already studying this exact phenomenon. One of the most influential studies in this area is the Dartmouth Scar Experiment, a simple yet powerful experiment that explains why people feel judged even when no one is actually judging them. In today’s digital age, this experiment is more relevant than ever. This blog explores the history and meaning of the Dartmouth Scar Experiment, then connects it to modern digital life. From social media anxiety and cyberbullying to AI beauty standards and online classrooms, we will break down how imagined judgment affects online confidence and how individuals can build a stronger digital personality.   Underst...