Kovendo

According to IBM, over 80% of organizations are considering encryption solutions to protect sensitive data in cloud environments. In today’s digital era, protecting sensitive data is no longer optional. Every email, transaction, medical record, and personal communication carries private information that must be safeguarded. But what if we could compute on encrypted data without ever decrypting it? This is exactly where homomorphic encryption comes into play. In this blog, we will explore homomorphic encryption from a simple level that even a young kid can grasp, move to advanced examples, discuss its types, real-world applications, challenges, and its future potential in cloud computing.   What is Homomorphic Encryption? Homomorphic encryption (HE) is a form of encryption that allows computations to be performed on encrypted data without revealing the original information. The result of these computations, when decrypted, matches what would have been obtained if the ope...

In past year, global phishing attacks increased by more than 45 percent according to multiple cybersecurity reports, and over 90 percent of successful cyber breaches began with a phishing email. These numbers make one thing clear: technology alone cannot stop every attack. As security experts often say, humans are the first line of defense and the last line of failure. This idea forms the heart of human firewall training. This blog will take you on a detailed, story-driven journey to understand phishing attacks and how human firewall training can reduce them significantly. By the end, you will have everything you need to build or enhance a human-centric security culture.   When One Click Was All It Took Imagine a small logistics company. They used modern tools, strong firewalls, updated systems, and encrypted storage. Yet, one day their operations halted for eight straight hours. A staff member clicked on a fake invoice email that looked extremely convincing. In mere minute...

More than 70 percent of fast growing companies attribute their momentum to a clearly defined core metric that aligns every team toward a shared outcome. This is where the North Star Metric becomes a powerful strategic anchor that not only guides decisions but also inspires teams to grow with clarity. A strong North Star Metric gives founders, product leaders, marketers, and growth teams one simple question to ask every day: Are we improving the value our customers receive ? When a business bases decisions on this principle, the impact compounds. In this blog, you will explore what a North Star Metric truly is, how it is different from vanity metrics, which industries rely on it, and how you can use it to improve your strategy. You will also see north star metric examples across top companies like Spotify, Netflix, YouTube, Airbnb, and more. By the end, you will feel confident enough to align your own business around a value driven direction.   What is a North Star Metric ...

 According to behavioral‑economics research, when products in a selection set are given greater visual or contextual “salience,” consumers choose those items significantly more often ,  even when their intrinsic value is identical to others.  Understanding and ethically leveraging the Salience Bias can give digital marketers a powerful edge. By shaping what stands out to customers ,   via visuals, messaging, design or context ,   brands can influence attention, memory, decision-making, and sales. In this article we’ll dive into what salience bias is, how it works psychologically, real-world marketing use cases, ethical considerations, and a practical guide for using it to build brand and boost conversions online.    What Is Salience Bias? Salience bias (also called perceptual salience) refers to the cognitive tendency to focus disproportionately on information, stimuli or features that are more prominent ,   visually, emotionally, or conte...

According to HubSpot’s 2024 report, 74% of consumers say they are more likely to buy from brands they’ve interacted with at least two or three times before the purchase. This simple stat demonstrates the power behind the foot in the door technique, a persuasion strategy that begins with small commitments and gradually moves toward larger actions.   In digital marketing, this technique isn’t just effective, it’s essential. Because online buyers rarely jump straight into a purchase, brands must earn trust through micro-engagements: likes, clicks, sign-ups, downloads, quizzes, and low-risk offers. This structure mirrors the foot in the door phenomenon, a psychological pattern where a small “yes” increases the chances of a larger “yes” later. In this blog, we’ll explore how the foot in the door technique works, why it is so powerful online, real-world applications, how to use it to build trust and increase sales, ethical concerns, and how digital marketers can integrate it int...

  In recent global survey found that nearly 70 percent of companies plan to integrate IoT and AI into their core operations within the next three years. This is not just a trend. It is a transformation similar to the ancient saying all roads lead to Rome. Back then, every road literally converged into one powerful center of progress. Today, every path in education, industry, business, creativity and innovation is slowly but surely leading toward IoT and Artificial Intelligence.  Many people jokingly use the meme all roads lead to Rome whenever they talk about destiny. But if we look closely, this phrase holds the perfect lesson for the world we live in today. Whether you are a student, entrepreneur, professional or dreamer, all paths eventually bring you face to face with IoT and AI. They are the Rome of our century. The destination that shapes skills, careers and industries. To understand why, and why skipping this movement can be a costly mistake, let us go on a story li...