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What is Growth Hacking? In the world of modern business, especially in startups and fast-growing companies, growth hacking has emerged as a critical strategy for rapid and sustainable growth. But what exactly does growth hacking mean, and how can businesses leverage it to boost their growth? Let’s dive into this fascinating concept and explore the techniques and strategies that can help organizations achieve remarkable results. Understanding Growth Hacking Growth hacking refers to a set of marketing techniques and tactics used to achieve rapid and cost-effective growth for a business. Unlike traditional marketing, which often relies on large budgets and extensive campaigns, growth hacking focuses on using creativity, analytics, and experimentation to drive user acquisition, engagement, and retention, typically with limited resources. The term was coined in 2010 by Sean Ellis, a startup marketer, who needed a way to describe strategies that rapidly scaled growth without a ...
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